If It’s White,
Make It Platinum
When your customers are seeking a true white metal, there are many reasons why platinum is the perfect choice.
Discover Platinum
The Perfect Choice for Custom Pieces
The Verdict Is In. Your Customers PREFER Platinum
Everlasting Beauty.
And So Much More.
Everlasting Beauty.
And So Much More.
Naturally White
A truly white metal, unlike "white gold". White gold is yellow gold mixed with other metals and rhodium plated to appear more white but reveals a yellow tinge over time. In contrast, well-loved platinum will eventually develop a satin finish called "patina", a change in texture celebrated by designers as it underscores the metal’s authenticity.
30X More Rare Than Gold
Platinum's rarity, far surpassing that of gold, adds an element of prestige to any piece of jewelry. It's a symbol of exclusivity and unparalleled quality that discerning customers seek.
Kind to Skin
Sensitivity to metals is a concern for many individuals. Platinum's hypoallergenic nature ensures that it won't cause any skin irritations or allergic reactions, providing comfort and peace of mind for wearers.
The Platinum Standard
diamonds appear brighter and whiter
When diamonds and gemstones are set in platinum, their fire and brilliance are much more evident against platinum’s ‘true white’. This is what makes platinum the ideal metal for engagement rings, diamond bands, and other fine jewelry.
platinum crowns are more safe And secure
Platinum remains the recommended metal of choice by leading jewelers for engagement ring settings. However, if there is a preferred look of a yellow or rose gold ring, a platinum crown can - and should - be selected due to its durability and proven ability to hold the diamond more securely.
