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Source Book
Inoveo Platinum

Today’s Platinum Consumers

Learn how to be influential and supportive in the selling process to today’s consumer by better understanding what your platinum customers want and how they shop.

Today’s Platinum Consumers

Conclusion
Study Other Luxury Sales Professionals
The Importance of Alloys
Special Orders Are Worth the Wait
Rethink Using the Term “Upsell”
My Customer Didn’t Ask for Platinum
Secure – Metal Memory
Secure
Real White
Emotional
Feels Significant
Enduring
Rare
Pure
Your Customer PREFERS Platinum
Introduction
Platinum’s History & Heritage
Today’s Platinum Consumers
She PREFERS Platinum
The “I Do” Moment
Ask The Experts
On The Sales Floor
The 5th C: A Platinum Crown

Published by Platinum Guild International, USA.

All technical data and trade information in this digital source book is directly provided by the supplying companies, who are responsible for their product representations and they assume full responsibility for the merchandise listings and claims shown herein.

In some cases, the actual size of the depicted jewelry has been changed for editorial purposes and is not to scale.

It is our intent to regularly update the source book information to include new products and services.

If you wish to be included in the next edition of our source book, please email your information to our usainfo@pgiglobal.com email.

© Platinum Guild International 2025. All Rights Reserved.