Special Orders Are Worth the Wait
When planning a wedding, couples are willing to plan up to a year in advance for all the details of their ONE special day. Remember that their rings will be worn every day for the rest of their lives, so if you need to place a special order for a platinum ring – it’s worth the wait!
Special Orders Are Worth the Wait
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown