The Importance of Alloys
Have you ever seen a platinum ring that bent out of shape shortly after a customer purchased it? If so, it likely had nothing to do with platinum and everything to do with the platinum alloy that was used to make that ring. Learn more about the importance of platinum alloys and their impact on wear performance.
The Importance of Alloys
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown