Platinum
Sales Training Platinum Sales Training

Welcome to PGI USA’s platinum education series. Meet Daniel, Aigner and Amelia. They represent the customers that walk into your store every day. They’re ready to share what they want to learn from you when they shop for jewelry – and here’s a hint – they really want to learn about platinum! Please watch the entire video series to complete the platinum education series, You’ll be on your way to becoming a platinum expert!

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Consumer research has shown that your customer PREFERS platinum (nearly 70% desire platinum for their engagement rings and wedding bands). Each letter in the word PREFERS corresponds to one of the top (7) seven benefits and characteristics of platinum. It’s everything you need to know!

Platinum jewelry is typically 95% pure platinum, vs. 14 kt. gold which is only 58.5% gold. It’s also hypoallergenic – so it’s kind to sensitive skin.

Did you know that platinum is 30 times more rare than gold? Learn some more fun facts about platinum’s rarity.

While all precious metals scratch as a result of normal wear and tear, the results are quite different. Learn more about platinum’s superior wear resistance.

When you put a platinum ring on your finger, you can feel the difference – it’s quite significant. Discover the facts behind the luxurious feel of platinum.

While nearly 70% of consumers desire platinum for their relationship jewelry, far fewer than that actually receive it. You can change that and create a very memorable moment for your customers.

Did you know that consumers are shocked to discover that there is no such thing as “white gold”? They are actually surprised to learn that gold only occurs in one color – gold! Platinum is naturally white and will never fade or change color over time.

When properly engineered, nothing holds a diamond or gemstone more securely than platinum. That’s why we call a platinum crown “the 5th C”!

Do you know what “metal memory” is? Quick fact – gold has metal memory, but platinum doesn’t. Watch this video to learn more about this fascinating metal characteristic and how it helps ensure that platinum is the most secure setting for diamonds and gemstones.

We know that 7 out of 10 consumers desire platinum for their most important relationship jewelry. If they don’t specifically ask for platinum it doesn’t mean that they don’t want it, they just may not feel comfortable articulating what they’re looking for. Be their guide – offer platinum first.

The term “upsell” should sound a loud warning alarm! If you always lead with the best, you’ll never have to upsell. Learn some helpful tips.

When planning a wedding, couples are willing to plan up to a year in advance for all the details of their ONE special day. Remember that their rings will be worn every day for the rest of their lives, so if you need to place a special order for a platinum ring – it’s worth the wait!

Have you ever seen a platinum ring that bent out of shape shortly after a customer purchased it? If so, it likely had nothing to do with platinum and everything to do with the platinum alloy that was used to make that ring. Learn more about the importance of platinum alloys and their impact on wear performance.

Would you ever expect a luxury car dealer to talk you out of buying the top-of-the-line model? Absolutely not! When it comes to precious metals – lead with platinum. It’s your “top-of-the-line”.

A quick recap of the most important facts about the benefits of platinum jewelry.

Ready to learn more about platinum? Discover the newest addition to the industry, Inoveo Platinum.

Discover Inoveo