On The Sales Floor
You are the expert and the consumer is looking to you for guidance during the engagement ring purchase. There are two main components of the engagement ring — the diamond (or gemstone) and the setting — and this module covers how to communicate the benefits of a platinum setting to your customer.
On The Sales Floor
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown