Real White
Did you know that consumers are shocked to discover that there is no such thing as “white gold”? They are actually surprised to learn that gold only occurs in one color – gold! Platinum is naturally white and will never fade or change color over time.
Real White
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown