Secure – Metal Memory
Do you know what “metal memory” is? Quick fact – gold has metal memory, but platinum doesn’t. Watch this video to learn more about this fascinating metal characteristic and how it helps ensure that platinum is the most secure setting for diamonds and gemstones.
Secure – Metal Memory
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown