Your Customer PREFERS Platinum
Consumer research has shown that your customer PREFERS platinum (nearly 70% desire platinum for their engagement rings and wedding bands). Each letter in the word PREFERS corresponds to one of the top (7) seven benefits and characteristics of platinum. It’s everything you need to know!
Your Customer PREFERS Platinum
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Conclusion
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Study Other Luxury Sales Professionals
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The Importance of Alloys
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Special Orders Are Worth the Wait
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Rethink Using the Term “Upsell”
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My Customer Didn’t Ask for Platinum
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Secure – Metal Memory
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Secure
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Real White
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Emotional
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Feels Significant
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Enduring
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Rare
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Pure
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Your Customer PREFERS Platinum
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Introduction
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Platinum’s History & Heritage
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Today’s Platinum Consumers
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She PREFERS Platinum
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The “I Do” Moment
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Ask The Experts
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On The Sales Floor
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The 5th C: A Platinum Crown